March 18, 2026
Live-service games run on a 24/7 novelty loop. Seasonal beats, daily resets, battle passes, rotating modes, limited-time cosmetics, and...
February 25, 2026
For most studios, theGenAIhoneymoon is over. You may have seen an exciting internal demo, impressiveMidjourneyconcepts, and a spike of...
February 25, 2026
Your game runs flawlessly on the lead engineer’s iPhone 15 Pro. Load times are clean, FPS is stable, and...
February 25, 2026
Scripted NPCs are content. Agentic NPCs are systems. That distinction changes everything about how you build, test, and ship...
February 5, 2026
LiveOps is a hungry beast that eats content faster than you can cook it. Feed it manual content and...
February 5, 2026
There is nothing more expensive in game development than an automated test suite that everyone ignores. AI-driven testing can...
February 5, 2026
“More content”isn’tthe goal. Better engagement loops are. Fornearly twodecades, the game industry has been chasing the same seductive idea:Infinite...
January 22, 2026
Legacy titles are increasingly being treated like renewable assets, offering lower-risk bets with established awareness, clearer demand signals, and...
January 22, 2026
Compatibility testingno longer means proving a game can launch. It means proving it can remain stable and performant at...
January 22, 2026
Live-service gamesaren’tshipped once.They’reshipped continuously. That reality forces producers and art leaders to deliver a steady cadence of cosmetics, events,...