Understanding player preferences is key to creating unforgettable gaming experiences. Our focus group testing process is optimized to deliver accurate, actionable insights that help you make smarter decisions faster and more efficiently.
Our Focus Group Services
From Player Feedback to Game-Changing Insights
We bring player feedback to the forefront through:
Age-Based Opinions
We assemble focus groups of players aged 18–45, including gamers, casual gamers and non-gamers.
Gender-Based Opinions
Our focus groups include gamers of diverse genders, as well as non-gamers, to ensure your game reaches its broadest audience.
Game Immersiveness
We evaluate how engaging your game is by tracking playtimes during test sessions. This helps us identify what keeps players hooked and where engagement may falter.
Game Progression and Balance
We assess whether levels feel balanced, fair, and rewarding for both beginners and experts, ensuring lasting appeal.
Ease of Use (UI / UX Elements)
We identify UI / UX improvements that enhance usability and ensure players keep coming back.
Why Focus Group Testing?
Player Insights = Great Games
Focus group testing bridges the gap between development and player expectations by putting your game in the hands of real users. With critical feedback from a diverse audience, we help identify and address concerns before launch, ensuring your game is both engaging and market-ready.
Why Us?
Make Data-Backed Decisions
Traditional focus group testing can be time-consuming and error-prone. With us, you get an advantage. You gain access to cutting-edge solutions that simplify data collection and analysis like no other. Our insights are real-time, refining gameplay to ensure your game resonates with its audience.
The iXie Approach
Precision with actionable outcomes.
